Some reasons to choose us

When you partner with us, your custom theme will be built to the highest standards, meeting all the same requirements as premium themes sold through StudioPress.

Recent PSD to Genesis projects

Check out some of our latest projects, all custom made from designs provided by the client. More of our work can be seen from the themes page at


Who we work with

We work with amazing clients ranging from small business and website owners, to large digital agencies looking to outsource their development work.

Website Owners

We enjoy working directly with business owners who prefer to manage their own websites, without the need for an agency in the middle. We’ve helped tons of website owners develop brand new custom websites built on the Genesis Framework. Whether you run a popular blog with millions of page views per month, a large ecommerce store with thousands of products, or just want a well optimized WordPress theme for your small business brochure site to increase search engine rankings and conversion rates, we have you covered.

Digital Agencies

We provide a comprehensive white label service for web design agencies who choose the Genesis Framework for client sites. Whether you build 5 sites per year or 50. When your team partners with us, you will have peace of mind knowing that you will receive a premium quality product delivered on time every time. PSD to Genesis is a productized service with simple and upfront pricing, making it easy for you to price out your future client work. We also offer generous discounts for repeat work. Outsource your Genesis development to us!

How it works


Simple pricing packages

Need multiple sites built? We provide a 50% discount for additional theme builds. Ask about our agency bulk discount.



from $3999
Introductory offer (limited time):

  • Up to 5 page templates
  • Gutenberg, ACF or widgets
  • Search engine optimization
  • Mobile first, inverted triangle CSS
  • Money back guarantee

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from $4999
Introductory offer (limited time):

  • All Basic package features
  • Up to 10 page templates
  • eCommerce plugin integration
  • Custom Gutenberg blocks
  • Google AMP support

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Frequently asked questions

Does it need to be a PSD file?

Nope! We have experience working with a wide range of design tools including but not limited to Sketch, Illustrator, Figma, Adobe XD and plain HTML. We can even build your design from a simple image file if necessary. While the file type is not important, we do require clearly visible designs for each page template that we are to build. You will also need to let us know which font families are used in your design.

Who is behind PSD to Genesis?

Lee Anthony of SEO Themes. I’ve created some of the most popular Genesis child themes offered by StudioPress and also developed a wide range of both free & premium WordPress plugins. PSD to Genesis was built to make your life easier by providing a quick and easy way to get your site built.

What kind of themes can you build?

Anything you can throw at us. We’ve made everything from simple starter themes to full blown customization powerhouses with well over 500 complex settings. We’re also huge fans of Gutenberg, ACF, WooCommerce, Easy Digital Downloads, Gravity Forms, bbPress and many more popular plugins, so working with them is a pleasure!

Do you offer bulk discount for agencies?

We sure do! For every subsequent project we do for you, we provide a further 10% discount, up to a total of 40%. It works like this – your first project is charged at full price, your second is 90%, third is 80%, fourth is 70% and fifth is 60%. Every project after your fifth will remain at 60%.

Do you offer any other services?

PSD to Genesis is a specialized, highly focussed specific service therefor we do not provide other services which may interfere with that goal. However we do provide custom development services through the website that are billed at an hourly rate.

How does white labelling work?

We do not require credit for work that is outsourced to us. You are free to resell our services as your own, at whatever price you like. If you want to charge your client $10,000 for a new site and pay us $3,000 to build it, that’s perfectly fine. We can use your business name in the source code and hide all references to us. We do offer discounts to clients who let us use projects in the theme showcase.

What is mobile first CSS?

Mobile first CSS is simply regular CSS that uses mobile first media queries. This means that the mobile styles are loaded slightly faster than the desktop only styles. With the majority of your sites traffic coming from mobile devices, it only makes sense to cater to them before desktop users. It also produces cleaner code, requiring less CSS code overall to achieve the same effect, meaning your theme will be that little bit faster.

What does Gutenberg integration entail?

Our basic package includes CSS for all of the core Gutenberg blocks based on your style guide. With the Pro package, we can even build custom blocks designed specifically for your project. We recommend using blocks wherever possible and try to avoid using widgets.

Can you add support for Google AMP?

Yep, it’s included by default in the Pri package. We Accelerated Mobile Pages experts and have built many themes with full support. Please note that this does limit some of the functionality you can use on your site, but we think the benefits are well worth it.

How long does it usually take?

Basic theme development takes up to 3 days after we receive payment and Pro package can take up to 5 days after we receive payment. We recommend allowing up to one week for every project.

What files do I need to provide?

In order to deliver the best results possible, we require a complete design for every page template we are to build. Designs do not need to be in photoshop format, they can be in any file type as long as they are clearly visible. Any images used in the designs will also need to be provided, as well as all page text content in a Google Docs file (if available). We can use stock images and Loren Ipsum as placeholder content if required.

Who will be working on my project?

All development work is done by Lee Anthony of SEO Themes. We do not outsource any development work. 100% of the development work is done in house from start to finish. To keep  work quality high and costs low, our team is small and consists of only one support staff and one developer.

Do I need to provide a mobile version of the design?

A mobile version of the design is not required however it is a great help. If a mobile version is not provided then we will do our best to make sure your design looks amazing on smaller screens. Usually converting a desktop design into a mobile design is pretty simple, however we do ask that you provide an example of the mobile navigation menu you would like us to build.

Do you only work with the Genesis Framework?

Yes, PSD to Genesis is a Genesis child theme development service. We can develop custom themes from scratch or using other themes but they will be priced differently. Genesis provides some great functionality out-of-the-box which helps keep the cost low. Building themes from scratch or using other starter themes such as Underscores or Mythic requires more development time hence the additional costs. If you would like any more information please don't hesitate to get in touch!


???? Hey there! I'm Lee Anthony of SEO Themes, creator of some of the most popular Genesis child themes offered by StudioPress - trusted by over 10,000 live websites. I started PSD to Genesis as a way to simplify the process of developing custom Genesis child themes for website owners and web design agencies. I'm passionate about writing clean and high quality code, and take pride in every line I write. I'd love to work with you on your next project, so if you are looking for a professional Genesis developer with years of commercial theme experience, then get in touch today and let's make something awesome!


Some of our happy clients

  • 5
    PSD to Genesis is a game changer! Lightning fast turnaround, amazingly well coded and best of all delivered with a friendly service.
    David Decker
  • 5
    We hire PSD to Genesis for all of our clients custom theme builds. Makes it so easy to manage client development needs.
    Anita Carter
  • 5
    Everytime I use PSD to Genesis, the magic starts to happen. Best PSD to Genesis child theme service out there!
    Aryan Raj
  • 5
    Highly recommend PSD to Genesis for anyone looking for a fast and SEO friendly theme. Will definitely use again.
    Daniel McClure